Let’s go easy on the treats, is the latest phase of the START campaign, running for five weeks, it began Monday, 18th October 2021, on TV, radio, cinema, digital and social media.
The campaign encourages families to give treats in small amounts and less often than perhaps they normally do.
START research found that parents and guardians wished to discuss healthy eating as a family and explain the long-term benefits to children, rather than just saying no to treats outright. They asked for relevant information to discuss this with children, including practical tips on broaching the conversation.
A webinar is planned for November featuring Dr Colman Noctor, a child and adolescent psychotherapist and Joana da Silva, Nutritionist, Safefood. Further registration details will follow in the coming weeks.
Please click here for further information about the START campaign.
Let’s go easy on the treats, is brought to you by the, HSE’s Healthy Eating Active Living programme, Health & Wellbeing, safefood and Healthy Ireland, Department of Health.