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Issue 20 October 2024

HSE launches Winter Campaigns

The HSE’s winter campaigns are underway with the launch of the winter vaccination programme to recommended groups.

Both flu and COVID-19 vaccines are recommended for:

  • people aged 60 and over,
  • healthcare workers,
  • anyone who is pregnant or has a long-term health condition.

Visit www.hse.ie for more information.

Both vaccines are available from participating GPs and pharmacies, and can be given at the same time. Healthcare worker vaccination clinics will also take place in many workplaces across the country.

The Top up’ advertising campaign‘ is running on TV, Video-on-demand, radio, digital display, search and social media promoting the winter vaccines. Digital partnerships and digital display featuring a specific message for anyone who is pregnant is also live.

The HSE is also urging parents of children aged 2-17 to get the free nasal spray flu vaccine for their child. Children are twice as likely as adults to catch the flu. The vaccine is being offered in some schools and is available at participating GPs and pharmacies across the country.

A national ‘kids flu’ advertising campaign targeting parents of children aged 2-17 is running on Video-on-demand, radio, digital audio, digital display, search, social media and on screens in GP clinics and pharmacies.

As much as we can prepare for winter by getting the vaccinations that are available, inevitably people will get sick. That’s why the HSE is also running a national advertising campaign featuring ‘Thank You’ campaign to remind people to stay at home when they are unwell because viruses can spread easily.

The campaign will run on Video-on-demand, radio, digital audio, search and social media. Reminders to encourage people to keep well over winter by eating healthily, exercising, keeping medications up-to-date etc. will be promoted on social media throughout the winter months.

Messages highlighting where to go to get the right care, from the right place, will also be running across social media platforms over the winter months, to help everyone get the care they need, when they need it.