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Issue 10 December 2022

START Campaign – One Daily Win

The START campaign will be back on TV, radio, cinema and online. The campaign will commence on the 9th of January and will run until the 5th of February.

Key message: one daily win

Our ‘One Daily Win’ message encourages parents and guardians to think about healthy habit options, with lots of tips and advice for families at makeastart.ie

For example, think of a goal and then make a plan on how you’d like to achieve it in your household.

For example you could:
  • Change from sugary breakfast cereal to wholemeal breakfast cereal on weekdays
  • Drink water with dinner instead of sugary drinks
  • Have fruit after school instead of treats
  • Make a healthy meal plan for weekdays
For more information: 

Order leaflets and posters: Visit www.healthpromotion.ie and select ‘Healthy Eating’ from the drop down menu or search ‘START’ as a keyword. There are information leaflets, posters, recipes and meal plans.

Look out for the START campaign from safefood’s Twitter, Instagram or Facebook in January.